(Camel is walking through an office suite)
Camel: “Uh-oh! Guess what day it is?? Guess what day it is! Huh…anybody? Julie! Hey…guess what day it is?? Ah come on, I know you can hear me. Mike Mike Mike Mike Mike… What day is it Mike? Ha ha ha ha ha ha! Leslie, guess what today is?”
Since this commercial aired, everywhere you turn someone is referencing the Hump Day camel. If you have not seen a pin on Pinterest, an Ecard on Facebook or received an email with a hump day camel reference, I dare say that you are in the minority (for which you should be thankful).
But let me ask you this…when you think about that commercial does your mind immediately go to the company it represents? Is it an entertaining commercial that takes you a minute to remember the brand? Do you remember the brand at all?
Now think back to another commercial you love. It would depend where you are located geographically but here in the southeast the Publix commercials come to mind. During the holiday season they have a few commercials with no words at all, just music. When it hear that music (no matter where I am or what I’m doing) I immediately think of Publix.
The difference between the two has to do with how they make you feel. Although both commercials are enjoyable, the emotions that they stroke and connection that they make are very different.
Now think about your personal brand. When you network, meet people, attend luncheons or talk to others about your brand, how easily will they remember you days, weeks or months down the road? Did you represent your personal brand in a way that will allow it to be an instant recall in their minds much like the wordless Publix commercial? Will it be the enjoyable encounter that lacks the POP needed to be instantly memorable?
Taking the time to make a true connection is the difference. A true connection can happen when you focus less on yourself and more on others. So often we put the emphasis on telling others what we do and how our brand/service/product can help them that we forget to find out exact what their needs are first. Ask questions, be curious, and learn about who they are and what they do. When we take the time to do this, we create that something much deeper than the superficial exchange of business cards. By being genuinely intrigued, you will produce that feeling for others which will create that memorable connection.
This may not come natural for you and that is okay. Most good communication skills take time and practice.
Today, I challenge you to “ask more and talk less” – the results will make you happier than a camel on hump day!
Thanks for reading~